As the cannabis market matures so do expectations for flavor and authenticity. Consumers aren’t satisfied with products that “work” any longer. They want the aromas and tastes that truly represent cannabis. This growing demand has placed Cannabis derived terpenes at the center of serious product development conversations.
Image credit: massterpenes.com
The reason Terpenes define Cannabis identity
Terpenes produce the distinctive aroma and taste of marijuana strains. They influence how a product is perceived long before it is experienced. When properly stored, terpenes are able to communicate freshness and also strain lineage and overall quality. If handled improperly, even a high-potency product may feel stale or fake.
Cannabis terpenes are extracted directly from the flower of cannabis plants. They they are able to capture the unique scent. This is an entirely different method from the botanical terpene blends, which mimic cannabis profiles by combining compounds from other plants than cannabis. Although botanical blends are cost-effective however, the flavor depth that consumers are used to from cannabis is not always present.
The extraction method affects the result
The method used to extract Terpenes can have a major impact on their final character. The extraction of hydrocarbons from fresh or freshly frozen plants is preferred to capture vivid, resinous aromas. These techniques safeguard fragile substances, which are prone to disappear in high-heat or drying processes.
However, CO2 terpenes offer another benefit. Carbon dioxide terpene extraction provides precise control as well as solid and clean terpene fragments. The aroma of the profile could be less pronounced as compared to hydrocarbon extractions that are live. However, CO2 profiles provide consistency and purity, particularly in formulations which value balance more than intensity.
Both strategies are equally effective, but each serves a distinct reason for using it. Informed producers make their decision based on the desired outcome, not on marketing trends.
Fresh Material can make an observable difference
The quality of cannabis derived terpenes is determined by the harvest. Terpenes break down quickly when exposed to oxygen, heat or time. If you use a fresh flowers, frozen or a material that has been carefully preserved, you will be able to lock in your original aroma.
Once degradation takes place, no technique of extraction can bring back what is lost. It is for this reason that the most experienced terpene makers are obsessive about sourcing and handling. The distinction between fresh and compromised material is evident in the smell clarity and in depth.
What to look out to look out for when purchasing Cannabis Terpenes
In evaluating Cannabis Terpenes, it’s easy to miss flashy descriptions. Transparency is the most important thing. Buyers must be aware of the method of extraction and where they originate from and how they are processed.
Consistency also plays an important aspect. The smell of cannabis-derived products must be uniform from batch to. This is especially true when the cannabis strains differ. The presence of large variations is often an indicator for companies who care about the quality of their products.
A Focused Methodology for Terpene Craft
Some producers try to do all things at once. Others opt for specialization. Mass Terpenes falls into the second category, focusing exclusively on terpene extraction rather than spreading attention across multiple different types of products. This focus on terpene extraction allows for greater control over aroma, processing, and final output.
Mass Terpenes prioritizes small-batch manufacturing and post-processing that lets the aroma speak for it. Instead of relying upon hype, the quality must be felt through the smells and flavors that are unmistakably Cannabis.
Aroma: The Ultimate Quality Check
It’s impossible to change the instant a container is opened. High-quality cannabis-derived terpenes are instantly recognizable, displaying the level of sophistication and familiarity that is unmatched by any synthetic blend. Aroma is the most reliable method of evaluating the success.
As the cannabis industry develops and becomes more authentic, it is the primary distinguishing factor. If a producer decides to use live-extracted profile, cold-cured varieties or CO2 terpenes that are refined, the goal stays the same: to preserve the original character of the plant. When terpenes have been treated with respect and care and care, they are able to do more than just enhance the quality of the product. They also can help to carry forward cannabis culture in the most well-known form.
